Fishing Department

fishing rods display
fishing reels display
fishing baits display

Gear Up With High-Quality Fishing Gear in Michigan

D&R Sports Center is one of the most well stocked fishing stores in Michigan. We Carry everything from the most essential equipment for beginners to the advanced gear for enthusiasts. We stock several of the industries’ largest brands, ensuring products of excellent quality.

Rods & Reels

We have a large selection of rods and reels in a variety of styles and sizes. Whether you’re fishing for bluegills or salmon, we have the rods and reels you need. We carry more than 2,000 different styles of rods by all the major manufacturers, including St. Croix, Shimano, Fenwick, Okuma, G. Loomis, Quantum, Dobyns Rods, Abu Garcia and more. You can also choose from over 300 different models of reels by Quantum, Shimano, Okuma, Abu Garcia, Pflueger, Daiwa, Shakespeare and Zebco. We have all our products on display, so stop by and try them out. Our knowledgeable sales staff can help you find the right combination to meet your needs.

Tackle & Accessories

We have one of the largest selections of bait and tackle in the area. From spinnerbaits to soft plastics, we have something for everyone. We carry all the top brands including Berkley, Zoom, Gary Yamamoto, Storm, Strike King, Yum, Rapala and many more. You can also purchase locally-made baits by Poor Boy’s Baits, K&E Tackle, and VanDam Pro Series Baits. With close to 1,000 different manufacturers in stock, we’re sure to have what you need!

Don’t forget terminal tackle and fishing line. We also carry a variety of tackle boxes, tools and other accessories. We even have a children’s section with rod/reel combos, tackle box kits, bobber sets, nets, and more.

Big Lake Gear

If you’re planning a trip out to the Big Lake, be sure to stop by D&R Sports Center. You can stock up on trolling spoons by Dreamweaver, Stinger, Moonshine, Northern King, Wolverine, Pro King, and Yeck. Pick up some Dipsey Divers, Yellow Bird Planer Boards, Spin Doctor Flashers, Luhr Jensen J-Plugs, or G-Fly Trolling Flies. We have lead core and copper wire, downriggers and accessories, weights, and much more. We’ll have you geared up and ready to go in no time!

Ice Fishing

We invite you to visit the store this winter to stock up for ice fishing season. D&R offers a full line of rods, reels, specialty ice lines, jigs and live bait. Our store staff can help you pick out the right size ice shanty, show you how to choose and successfully use electronics (we carry all the top brands like Vexilar, Marcum and Humminbird), or get you into the right clothing, boots, and accessories to keep you warm and safe on the ice. Don’t forget new blades for your auger, or upgrade to a new one – we carry all the top brands in a variety of sizes.

Whatever type of fishing activity you do and whatever gear you are interested in, fell free to visit out store or give us a call at (269) 372-2277.

Gear Up with High Quality Fishing Gear in Michigan


shimano logo
lowrance logo
humminbird logo
g. loomis logo
okuma logo
quantum logo
minn kota logo
strike king lures logo
yamamoto logo
rapala logo
berkley logo
zoom baits logo