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Store Events





Concealed Pistol License Class
November 14
Cost for the class is $150 and includes lunch, NRA Packet for Personal Protection Inside the Home, Lawyer Question & Answer Time, Classroom and Range Time. $50 will reserve your spot in the class. Students will need a firearm and approximately 150 rounds of ammunition. Loaner guns are available. Sign up at D&R's Customer Service Desk. Class size is limited so sign up in advance. Class will be held in D&R's Service Department, located behind the store. For questions call our Gun Department and ask for Monica, or email her at

Ice Fishing Show
Saturday, December 5   10 am - 5 pm
Sunday, December 6     10 am - 4 pm

View Poster                                                     View Poster

        10:00 am - Chas Thompson        10:00 am - Bill Ferris 
        1:00 pm - Bill Ferris         1:00 pm -  Chas Thompson
        4:00 pm - Mike Schneider  

D&R Sports Center is hosting a free two-day weekend Ice Fishing Show on Dec. 5-6.  Throughout the day, both Saturday and Sunday, renowned ice fishing pros will give free seminars to share their experience, tips and tricks for successful ice fishing.  The two-day event is devoted entirely to the sport of ice fishing with hands-on displays, demonstrations and free seminars where "nothing is held back" for beginners as well as seasoned anglers.

Presenting free seminars at this year's D&R Ice Fishing Show will be Chas Thompson, Bill Ferris, and Mike Schneider.

Chas Thompson, a captain of MI Ice Guys, is a renowned competitive ice angler whose group will present "Ice Fishing and Beyond!" This seminar provides insights into modern ice fishing techniques as practiced by successful tournament fishermen. Thompson will discuss the latest equipment, gadgets and common sense items to get you on and off the ice with a limit of fish in record time.

Thompson, when not ice fishing, is a computer scientist turned commercial brewer. He and the MI Ice Guys will tie things together with science, creativity and the keys to the internet. Meet Chas and his crew from MI Ice Guys as he introduces and demonstrates to new fisherman, as well as those frustrated by not catching fish, to his methods and tricks, consistently catching more fish. Plus, he will share the his methods and tricks, consistently catching more fish. Plus, he will share the experience he gained from his time in Finland with the USA Ice Team competing in the world championships this past winter.

Bill Ferris has lived in the Ionia area for most of his life. He is an avid hunter and tournament bass fisherman but his real passion is ice fishing. His workshop is "Turn the Heat up on Your Ice Fishing!"

Ferris has been ice fishing for bluegills, crappie, perch and walleye thru the ice for many years with great success. He has traveled extensively throughout Michigan targeting these species and more. As a matter of fact, you'll find it hard to name a public lake here in Michigan that Bill hasn't fished. He will talk to you about techniques that will help you catch more fish for the pan. He will cover equipment, such as rods, reels, jigs, baits and the ins and outs on using electronics.

Mike Schneider, pro walleye fisherman and instructor with the Mark Martin Walleye University, will discuss jigging for walleyes thru the ice at Saginaw Bay, Lake Erie and other types of lakes.

In addition to free seminars throughout the day by top ice anglers, D&R Sports Ice Fishing Show will host manufacturer's representatives for more than twenty-five leading ice fishing tackle and equipment companies.  These representatives from the industry leaders will be on hand to meet anglers and show their latest product innovations. The public will have an opportunity to see the latest lures, rods, reels, tip-ups, shanties, fish finders, drills and outdoor clothing.

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